Promoting Your Business-Low Cost in a Slow moving Economy.
You have questioned yourself about how to increase business traffic to increase sales over time especially when there is a slow economy. There are many ways that you can do this. There are some creative and lower cost ways to promote your business that even work when the economy struggles. Perhaps your business will find a few of these alternative suggestions useful, especially, if you see something exciting and they go out and try to implement them.
Get other complementary businesses that have mailing or contact lists that you can work with. If you are not in direct competition, you may be able to offer your file to another company for the use of their client list. But a win-win situation can have mutual benefits over time.
Sometimes a more gentle way to begin this relation of someone else’s list is to allow them to contribute information. You must find organizations that have large, up to date, and product lists. This cross-promotion will take more than one casual contact to get business, so be prepared to have a relationship with your new promotional partner.
Select your high business Partners.
Would you like to have more other business people recommending your business? Of course, you would. Start making a list of everyone you do business with. Then think of any company that you might do business with, especially, if they are professionals who might have clients that you want to work with. As an example, if you are a service provider business, create a broad list of people that you do business with. If you do not do transactions with a particular profession, but might at some point in the future, interview prospective professionals in those fields.
Maintain this list is growing and changing. Get ready to replace people or add to your list if you find a better business partner or have a low producing partner. Frequent contacts to update your information with these more partners will keep this relationship warm.
Do Research Surveys
It is very challenging to contact new prospects when all you can think to do is ask for the business. Consider conducting an information gathering survey. This is a good way of meeting people with less pressure than in a sales call. You can “qualify” the new potential client by asking questions including, does your targeted future client use this type of service or product, do they have a budget, what do they require in the product or service, and who is the decision maker in their organization, regarding this service or product.
Arranging for this survey is crucial because you must structure it in a way that gently builds toward your most important information. You must be prepared to deviate from your set questions to build rapport and because important insights may develop from this interview process that takes you in great unplanned directions.
These surveys are best conducted by telephone to gather information; however, you may have to be prepared to email or fax your survey to busy people. If you must use email or faxes, make it clear that you would like to follow up and get clarity after you review their surveys with a “brief” call.
Get e-mails on your website. Relate their contact information for a free newsletter or cut the cost of your services. At every promotional event or class or presentation you offer, send around an e-mail list sheet to get people who want more of what you may provide. Be creative and do not let any opportunity for gathering contact info slip away.
Obtain Business Cards
Just like e-mail contact info, gather every business card you can. Before getting their card, ask about their 1business. Find out if they want a partner with you in business or promotion or to exchange information. Qualify them as potential clients or as promo-partners and write this down on the back of their business cards. Go to networking meetings, chamber of commerce gatherings, service club meetings, political events, and conventions, whatever. Be creative and go through the numbers.
Mailing Labels – Email Signatures
Every e-mail you send out should have an automatic signature at the bottom with your name and contact info, and information about your business product or service. Every mailing label you send out, even on bills that you are mailing to your telephone company, needs to have a business promotion that can tell everyone who handles that piece of mail something about your business. Though a simple technique, it can get you results.
Ask for referrals before you start work
After you sign up new customers, but before you start work, ask them if they would be willing to provide you with a testimonial if you can meet, or exceed, their expectations. Do not wait to you have completed the work. Prepare them in advance.
Creative Media Promotion – Media Specialist
You have knowledge and skills that most people may not have access to, so you are a specialist. Make sure the local, and then national, media knows that you are available to give background information regarding your area of expertise. Send press releases out that are newsworthy and interesting for public news consumption. Keep in touch, because you will never know when they will need background information for a project that they are working on.
Get assistance to create a specific program for your Business
Most people can benefit from getting aid in working this input for the unique qualities of your business. Small businesses need assistance in certain areas to get their business systems operating efficiently. Larger companies hire consultants to add to their profitability. No matter whether you are with a larger or a smaller organization, outside expertise and perspective can save you time and money.
In conclusion, it is not enough to know what to do, and you got to get out there and do it. Most people resist change in doing something new, but often a new method will wake up your business and give you what you need, even in a slow business economy.
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